Most people find websites by doing an online search via Google, Bing, Yahoo (etc). Search Engine Optimization or SEO is a process marketers use to help your website appear on the first few pages (and ideally the first page!) of search results. Search Engines use a complex set of algorithms to determine which sites will rank the highest in the results.
Feelings and emotions are extremely powerful, and knowing how to tap the emotions of a target audience is one of the best ways to influence their purchasing decisions. In fact, in many cases, buying decisions are based on emotions rather than reason; and after the decision, the consumer will attempt to devise a rational explanation for the purchase.
Great images have become a crucial aspect to social media marketing. The popularity of visual social media platforms like Instagram and Pinterest continue to skyrocket. This is because users are attracted to visuals far more than they are plain text. In fact, nearly three quarters of all content shared on social media is made up of images.
You want to be sure that you’re properly sizing the images you’re sharing. Here’s a quick guide for optimally sizing your images on the seven most popular social media sites.
Let's face it. Americans are obsessed with Shark Week. In fact, we wouldn't be surprised if Shark Week was declared a week-long national holiday.
This year, The Discovery Channel took a huge bite out of the competition (pun intended) with more than 40 million (FOURTY MILLION!) people tuning in to admire their fellow predator.
Brands like Coca-Cola, Volkswagon and Jamba have sunk their teeth into Shark Week (sorry, we couldn't help ourselves) and are some churning out some pretty clever marketing tweets. Here are some of our favorites:
It's easy to see why your favorite brands have adopted email marketing, but as the amount of email traffic increases, the bar is being raised for the content that lands in an inbox. Even if you craft a well-targeted email that presents value to the recipient, it could be filtered as "spam" before the recipient ever gets a chance to see it. Being aware of the following mistakes will help your emails land safely in the recipient's coveted inbox and stay away from the dreaded spam folder.
Social media is commonly perceived as a tool we use to brag about our Caribbean vacation, or live coverage of the party we’re currently at, or a place to air our relationship issues to the public. However, as time has gone by, it has become a powerful marketing tool not only for large companies, but for small businesses as well. There are a number of social media myths floating around out there, and we’re going to address them here and now.
One of the most overlooked areas of search engine optimization or SEO is image based search optimization. Many people don’t realize this, but images can bring in significant traffic from search engines like Google Images. Thus, if you want to enhance your web traffic, you should optimize the pictures on your site to draw in more visitors. Luckily, image optimization is quite easy if you implement the following guidelines.
Content Marketing is a hot topic these days, and for good reason. It's a great way to provide information to potential costumers without bombarding them with ads and promotional messages. If your content is intriguing enough, people will be excited to share it with their contacts, and as a result, they will spread the word about your company.